Chrysalis Research has conducted multiple research projects for City & Guilds over the last four years.

Our research gives City & Guilds insights into customers’ reactions to existing and prospective qualifications and supports City & Guilds in planning its future delivery. For example, we have:

  • examined the aspects of City & Guilds’ service and delivery that customers find most valuable

  • helped City & Guilds develop teaching and learning materials for apprenticeships

  • identified ways that City & Guilds can make its qualifications more flexible, robust and relevant

  • looked at how City & Guilds can expand and professionalise its training offer to businesses.

Chrysalis have proved able to draw clear insights and recommendations on recent projects where the timeframe is tight and the picture complex and fluid.
— Tom Greaves Business Intelligence/Group Marketing City & Guilds

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