We have been working with Comic Relief’s Schools and Youth team since 2011 on a variety of large and small-scale research projects.
The first was a highly sensitive piece of research to explore the potential for developing a schools resource about sexual exploitation, including trafficking and grooming of young boys and girls. This work included telephone interviews with senior teachers in schools, as well as with child protection experts in local authorities and voluntary organisations.
Since then we have carried out annual evaluations of Red Nose Day and Sports Relief. These evaluations involved assessing the effectiveness of the marketing campaigns, including the quality of the fundraising packs and online learning materials, and gathering data on schools’ fundraising. We also looked at the learning outcomes, including the impact on young people’s view and understanding of issues relating to global poverty. We have also carried out ad-hoc research with teachers, youth group leaders and young people, for example to explore young people’s attitudes to child poverty and to test the Red Nose Day website, as well as secondary analysis of fundraising data.
Our research and recommendations have supported Comic Relief in the development of their marketing, digital communications, and design of learning and fundraising materials for future Red Nose Day and Sport Relief events.